Faster Than Sound: Cracking the SXSW Music Algorithm
Austinchronicle.com - Thu 14 Mar 12:57 GMT

If my phone broke and clickbait subsided, where would bring me joy at SXSW?

Faster Than Sound: Cracking the SXSW Music Algorithm

  Wharf Cat Records co-founder Doug Warner says Minor invited the label to put on its first official showcase this year, scheduled for Friday at the Hotel Vegas Annex and headlined by No Wave NYC post-punks the Bush Tetras.

  During Music week, star-studded SXSW Takeover – now in its 11th year – hosts a who's who of hip-hop talent, occupying Stubb's for Guatemalan producer Carnage (Friday) and Atlanta takeoff JID (Saturday).

  Meanwhile, StubHub Sound Stage hosts De La Soul (Wednesday, Banger's) and the free SX Auditorium Shores shows stack up Atlanta collective Dungeon Family, featuring recent Super Bowl halftime rapper Big Boi, plus Goodie Mob and Organized Noize's Sleepy Brown on Friday.

  Terrence Malick-produced Lil Peep remembrance Everybody's Everything premiered Sunday, joining local Saxon Pub history Nothing Stays the Same, legendary music photographer Jim Marshall capture Show Me the Picture, and The Boy Band Con, detailing Backstreet Boys and NSYNC manager Lou Pearlman.

  The local group makes the rounds at SXSW, including Thursday's Caroline x ATO Records showcase at Barracuda.