Bollywood music is Silicon Valley's next target
CNN - Thu 14 Mar 15:41 GMT

YouTube Music and Facebook's deals with Indian record labels will help the companies compete with global giants like Spotify and Apple.

Bollywood music is Silicon Valley's next target

  New Delhi (CNN Business) Silicon Valley giants betting on India's internet boom are turning to the country's massive music industry.

  The music streaming version of the video platform, which launched in the United States last year, will charge Indian users only 99 rupees ($1.50) a month for a service free of ads.

  Indian users of another Google streaming service, Google Play Music, will automatically get access to YouTube Music, the company said.

  Besides global rivals like Spotify, and , the Indian market is , and JioSaavn, owned by India's richest man, Mukesh Ambani.

  Besides global rivals like Spotify,and, the Indian market is contested by local players like Gaana, backed by Chinese tech giant, and JioSaavn, owned by India's richest man, Mukesh Ambani.